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//-->International BusinessiA01_WALL6689_04_SE_FM.indd 111/03/15 4:53 pContentsAt Pearson, we have a simple mission: to helppeople make more of their lives through learning.We combine innovative learning technology withtrusted content and educational expertise toprovide engaging and effective learningexperiences that serve people wherever andwhenever they are learning.From classroom to boardroom, our curriculummaterials, digital learning tools and testingprogrammes help to educate millions of peopleworldwide – more than any other private enterprise.Every day our work helps learning flourish, andwherever learning flourishes, so do people.To learn more please visit us atwww.pearson.com/ukiiA01_WALL6689_04_SE_FM.indd 211/03/15 4:53 pContentsFourth editionInternational BusinessStuart WallSonal MinochaBronwen ReesiiiA01_WALL6689_04_SE_FM.indd 311/03/15 4:53 pPearson Education LimitedEdinburgh GateHarlow CM20 2JEUnited KingdomTel: +44 (0)1279 623623Web: www.pearson.com/ukFirst published in 2001 (print)Second edition published 2004 (print)Third edition published 2010 (print)Fourth edition published2015 (print and electronic)© Pearson Education Limited 2001, 2010 (print)© Pearson Education Limited 2015 (print and electronic)The rights of Stuart Wall, Sonal Minocha and Bronwen Rees to be identified as authors of this work have been asserted by them inaccordance with the Copyright, Designs and Patents Act 1988.The print publication is protected by copyright. Prior to any prohibited reproduction, storage in a retrieval system, distribution or transmis-sion in any form or by any means, electronic, mechanical, recording or otherwise, permission should be obtained from the publisher or,where applicable, a licence permitting restricted copying in the United Kingdom should be obtained from the Copyright Licensing AgencyLtd, Saffron House, 6–10 Kirby Street, London EC1N 8TS.The ePublication is protected by copyright and must not be copied, reproduced, transferred, distributed, leased, licensed or publiclyperformed or used in any way except as specifically permitted in writing by the publishers, as allowed under the terms and conditions underwhich it was purchased, or as strictly permitted by applicable copyright law. Any unauthorised distribution or use of this text may be a directinfringement of the author’s and the publishers’ rights and those responsible may be liable in law accordingly.All trademarks used herein are the property of their respective owners. The use of any trademark in this text does not vest in the author orpublisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any affiliation with or endorsementof this book by such owners.Pearson Education is not responsible for the content of third-party internet sites.The Financial Times.With a worldwide network of highly respected journalists,The Financial Timesprovides global business news,insightful opinion and expert analysis of business, finance and politics. With over 500 journalists reporting from 50 countries worldwide,our in-depth coverage of international news is objectively reported and analysed from an independent, global perspective. To find out more,visitwww.ft.com/pearsonoffer.ISBN: 978–1-292–01668–9 (print)978–1-292–01671–9 (PDF)978–1-292–01673–3 (eText)British Library Cataloguing-in-Publication DataA catalogue record for the print edition is available from the British LibraryLibrary of Congress Cataloging-in-Publication DataWall, Stuart, 1946-International business / Stuart Wall, Sonal Minocha, Bronwen Rees. — Fourth edition.pages cmISBN 978-1-292-01668-91. International business enterprises. 2. International economic relations. 3. Globalization. I. Minocha, Sonal. II. Rees, Bronwen. III. Title.HD62.4.W343 2015658’.049—dc23201404875610 9 8 7 6 5 4 3 2 119 18 17 16 15Print edition typeset in 9.5/12.5 pts Charter ITC Std by 71Printed by Ashford Colour Press Ltd, GosportNOTE THAT ANY PAGE CROSS REFERENCES REFER TO THE PRINT EDITIONA01_WALL6689_04_SE_FM.indd 411/03/15 4:53 p [ Pobierz całość w formacie PDF ]